Celebrating cupcake week 2010

What a lovely week to celebrate, I hope that you discovered Kelly’s red velvet cupcakes?

Alice Rose Cakes and Cookies

Alice Rose Cakes and Cookies

I am always curious as to why people start up a business and how they found their passion, so  I asked some cupcakers (is there such a word) to share their experiences. In this post, Alice Rose who is starting up a new business distributing cupcakes across the UK (yum!)

Like many great people, Alice’s inspiration came to her in the bath. Three years ago, she’d left university with a business degree but wasn’t sure what she really wanted to do. Her Ah Ha moment was to become a cake decorator. The first cake she made was for her own birthday whilst she was doing up her own house. She had to contend with a really old cooker the previous tenant had left behind and the only work surface available on top of the fridge! She wishes she had taken a photo of that first effort, to see just how far she has come. Night classes at college followed to learning basic royal icing skills then more modern sugar paste techniques.

Tennis theme cake and cupcakes

Tennis theme cake and cupcakes

Cupcakes have become increasingly popular amongst her customers but she also makes an equal amount of large celebration cakes combined with cupcakes as well.

Cupcake Canapes

Cupcake Canapés

Alice explains “Cupcakes are so flexible, you can add them to a children’s party bag or customise them with a company logo. The range of flavours are also endless – traditional puddings are now lending their flavours to cupcakes including black forest gateaux and banoffee pie. I have also  just started creating cupcake canapés which are bite size and are in an edible case for easy eating”. Not surprisingly, her favourite pastime is creating new flavours and of course, sampling them!

An alternative wedding cake?

An alternative wedding cake?

I was keen to hear more about the cupcake delivery system. Alice explains “My partner and I are setting up a delivery system working with a team of independent cupcake makers and decorators across the country. Once we receive an order on our Direct Cupcakes website, we commission the bakers to create the order for us and deliver. We are planning to launch it in the next couple of weeks.

If you are interested in getting involved, visit the website, or send Alice a tweet @arcakescookies

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About Bread Baker Danielle

Danielle founded Edinburgh Foody in 2010. Having qualified as a professional bread baker in France in 2014, she is now on a new adventure in Gloucestershire. Check out severnbites.com Look out for occasional posts for Edinburgh Foody

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  1. Pingback: Celebrating cupcake week 2010 « Edinburgh Foody | Chubbs and Chunks

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